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Recession Marketing

By admin | September 17, 2009

Looking at graphs on the industry, direct marketing, like most everything else has taken a big hit in this recession. However, I think direct marketing recruitment might be on the upswing as business owners are realizing that they need to put in that extra effort to reach new customers. Maybe the direct marketing jobs aren’t quite back to where they should be, but I know I’ve gotten a lot more work analysing trends and helping smaller business with getting in to using social media. Some folks think it’s a cure-all, but they are just grasping for straws. It is just one part of a marketing campaign.

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